ABOUT US
VISION
Every gram of silver worn by any individual should be from Bharani Velli Maaligai. Yes, we want our products to reach worldwide. To be one of the most recognized jewelry brands worldwide.
MISSION
We design sophisticated and fashionable jewelry that unites elegance with exceptional quality — crafted to elevate every occasion and celebrate your unique style.
BHARANI VELLI MAALIGAI
Where Silver Shines with Trust
Bharani Velli Maaligai has grown out as a world’s largest silver jewelry brand having it’s showrooms at Erode, Gobichettipalayam, Bhavani, Komarapalayam, Sathyamangalam, Anthiyur, Sankagiri, Perundurai, Bangaluru, Thirumangalam and Trichy. It is a trusted brand since 1997. This brand deals in the sale and service of silver jewelry, one gram gold jewelry, gemstones and trophies and gifts. Due to the advancement in market the brand has started to focus on online marketing also.Bharani Velli Maaligai has a strong customer base all over Tamil Nadu which adds as a feather to its cap. It’s well known for its wide varieties at a reasonable pricing hence resulting in competitive advantage. The firm holds the No.1 position in silver trade.
Meet Our Founder
Mr. K. Mohana Sundaram
Founder & Managing Partner of NSN Groups
Mr. K. Mohana Sundaram has always been ahead of his time. He began his journey in the jewellery industry at the age of 15 as a sales executive in Erode. Opting to complete his education privately, he devoted six years to mastering the jewellery trade and, more importantly, understanding customer preferences.
In 1997, he launched his own jewellery store. Though his passion lay in silver jewellery and articles, his first store featured a wide collection of both gold and silver ornaments.
With a constant drive to innovate, he expanded into new showrooms offering unique collections that aligned intuitively with customer needs. Notable milestones include the launch of the One Gram Gold Showroom and the groundbreaking concept of the 50 kg silver anklet — both reflecting his flair for originality and vision.
As a true pioneer, he transformed the way Erode perceived silver jewellery — elevating it to the status of gold. His relentless dedication and creativity earned him a loyal customer base and inspired a generation of young entrepreneurs.
Today, through NSN Silver Mines, the parent company of NSN Groups, his vision continues to grow stronger — shaping the future of silver jewellery and reinforcing his motto:
“Anything in Silver, Everything in Silver.”
CORE VALUE
TRUST
We are built on trust — earned through purity, honesty, and years of consistent excellence. Every silver piece we offer reflects our commitment to authenticity and lifelong relationships.
DEDICATION
Our dedication to quality, service, and customer satisfaction drives us to set new standards — year after year, gram by gram.
INTEGRITY
Integrity is the backbone of our brand.From silver purity to pricing, we maintain complete honesty and openness, ensuring our customers feel secure in every purchase.
CRAFTSMANSHIP
We honour the art of silver-making with devotion and pride. Our creations are a blend of heritage techniques and modern design, crafted to reflect grace, precision, and timeless value.
THE STORY OF OUR LEGACY
